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Central Coast Blue Recycled Water Outreach

Multiple Agencies, CA

WSC has worked alongside the City of Pismo Beach, its four additional partner agencies, and public-private partners to provide strategic planning and communications support that promotes buy-in, awareness, and interest in the Central Coast Blue – Advanced Water Purification Facility years ahead of construction. The multi-agency team prioritized an outreach campaign that conveys the value of water, and the importance to provide sustainable water solutions for the coastal communities, as it relates to the $30 million Central Coast Blue program. Working with the diverse stakeholder team, WSC led and facilitated strategy, brand creation, and implementation of the Central Coast Blue education and outreach campaign. The multi-faceted campaign shares a local water story that enhances the communities’ connection to the value of One Water solutions, aligns partners, and supports education through the recycled water demonstration facility learning area.

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