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Your WSC Team

Heidi Franklin

Heidi Franklin

Ms. Franklin is an experienced strategic communications professional and expert at crafting high-impact messages, content, and visual stories to advance results for water and wastewater utilities. She brings nine years of experience in the A/E/C industry developing a variety of engaging communications that help utilities communicate effectively with their stakeholders. Her experience includes planning, researching, writing, and conceptualizing graphics for more than 100 unique communication projects for industry clients through close collaboration with utility staff, subject matter experts, and graphic artists. Her work has built support for water projects across the country, and has included a variety of strategic communications that convey complex ideas in a clear and effective manner, including brochures, presentations, fact sheets, executive summaries, annual reports, brand updates, and logos.

She is trained in visual storytelling, technical writing and editing, and marketing materials development and production. Her experience also includes in-depth editing and graphics development for technical engineering reports and planning documents.

Personal Brief

I believe that at the heart of all subjects — no matter how complex – is a simple, powerful message that resonates. I am driven to uncover what is really at stake for my clients, the community, and the environment, with the goal of making technical concepts engaging and accessible. Born and raised in the Pacific Northwest, and never far from water, I am passionate about applying my skills in developing strategic communications to help communities connect with the health of their water.

Outside of work, my days are full of adventures with three boys and my husband, enjoying all the Pacific Northwest has to offer—camping, crabbing in the summer months, and you may even find me digging for razor clams on Washington’s coast in the pouring rain in the winter!