WSC is a Leader in Drought Communications
Navigating drought communications can be cumbersome, time-sensitive, and resource-intensive. With many inconsistencies between state and local restrictions, mandates, and messaging, our communities are often left feeling confused, frustrated, and fatigued by drought information. WSC’s strategic communication experts are available to help you connect with your customers.
Available Services
Campaign Development
While we are all in this together, each agency’s drought response is unique. We will help you tell your water story, describe your challenges, define your ‘call to action’, and establish campaign goals and major milestones.
Outreach Collateral
With the target audiences and campaign goals in mind, our team can write, and design inspiring outreach materials, including door hangers, fact sheets, bill inserts, customer mailers, webpages, and social media posts, videos, and more.
Graphic Design
Our team of talented graphic artists specializes in water communications. Carefully considering layout, imagery, and colors, they can build a unique identity for your drought campaign and design materials that are clear, memorable, and inspiring.
Media Relations
Our public relations experts have years of experience designing and implementing paid and earned media strategies. Leveraging local and regional media outlets, we will amplify your message, and target your customers with accurate and time-sensitive information.
Engagement Strategies
Our team develops comprehensive strategies to engage diverse audiences including residential, commercial, agricultural, industry, and retail water users. We use audience analysis to understand your customer’s needs and motivations, and can develop engagement strategies that use traditional and innovative outreach methods to achieve your desired results.
Special Events
If you are looking for a more personal community touchpoint, consider a town hall session, expert panel discussion, or open house event. Our team envisions and delivers creative opportunities to connect with the community. We can support your event from start to finish, by designing the run-of-show, advertising, facilitating, speech writing, and more.