Heidi Franklin

“I am passionate about applying creativity and storytelling to make complex water topics engaging and accessible to all audiences.” 

Heidi Franklin



Heidi is a strategic communications professional with more than 10 years of experience crafting high-impact messages, content and visual stories for water agencies.

Heidi brings 12 years of experience in the engineering industry developing a variety of engaging communications that help utilities communicate effectively with their stakeholders. Her experience includes planning, researching, writing and conceptualizing graphics for more than 100 unique communication projects for industry clients through close collaboration with utility staff, subject matter experts and graphic artists. Her work has built support for water projects across the country, and has included a variety of strategic communications that convey complex ideas in a clear and effective manner, including brochures, presentations, fact sheets, executive summaries, annual reports, brand updates and logos.

She is trained in visual storytelling, technical writing and editing and marketing materials development and production. Her experience also includes in-depth editing and graphics development for technical engineering reports and planning documents.

On a personal note

I believe that at the heart of all subjects—no matter how complex—is a simple, powerful message that resonates. Growing up in a family of engineers, I have always been driven to understand the root of complex engineering challenges and solutions. I love applying this curiosity and my creative skills to inform different audiences about important water efforts through a variety of communication approaches. I am driven to support our clients’ goals by helping their communities connect with the value of their essential water resources and critical infrastructure.

Outside of work, my days are full of adventures with my son and husband, enjoying all the Pacific Northwest has to offer—cycling, camping, and stubbornly enjoying campfires in the winter!


Strategic communications

Public outreach

Presentation development

Website design




BA, Art History, University of Washington