WSC’s award-winning Strategic Communications practice continues to grow to better serve the water industry!

WSC’s uniquely integrated Strategic Communications team helps water agencies achieve new levels of public and stakeholder engagement, leading creative, results-driven outreach campaigns for water and wastewater utilities throughout the West.

 “We’re helping water agencies build stronger connections with the communities they serve by communicating about water in fresh new ways,” notes WSC Founder and CEO Jeff Szytel. “We are creating positive impacts for our clients by applying creativity, storytelling, and transparency to help communities understand the importance of investing in our water future.”

Two communications experts have joined the team: Haili Matsukawa and Amy Stevens. The experienced pair bring valuable new perspectives to the team’s diverse expertise in water-focused stakeholder communications and outreach.

Haili Matsukawa is a recognized leader in water communications with years of experience working as a public servant. She led engagement efforts for complex water programs and initiatives at Ventura Water, making her uniquely positioned to help WSC’s clients be even more successful in their customer relationships regarding critical water investments.

She brings a strong understanding the challenges and opportunities facing public utilities, and proven results creating alignment among diverse groups around complex and sensitive water issues.

“I have a heart for public service and a passion for civic engagement,” Haili says. “I truly believe that thoughtful communication results in improved policy decisions and outcomes that reflect our communities’ values and enhance the project results for our clients.”

Amy Stevens is an integrated communications expert skilled at developing and executing strategy that educates communities and affects change. She has more than 15 years of experience in marketing, social media, crisis management, internal communication, and community engagement. She is an expert in sharing even the most complex information in accessible ways that resonate with diverse audiences.

Her experience includes serving as director of public relations at a nationally ranked research university, where she worked with renowned scientists to share their discoveries with the media and national audiences, and as a public information officer for a K-12 school district overseeing community outreach efforts.

“I have had the opportunity to work with several organizations committed to improving their communities and I am thrilled to continue that at WSC,” Amy says. “I look forward to learning about our clients’ objectives and creating dynamic communication plans that help educate their communities and reach their goals.”

Learn more about WSC’s Strategic Communications services here.